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5 Million Confirmed Tee Times In: Lessons Learned About the State of Cancellations

5 Million Confirmed Tee Times In: Lessons Learned About the State of Cancellations

Five million confirmations, $28.7 million in recaptured revenue, and hundreds of thousands of cancellations later, here is what the data actually says about golf's no-show problem and how to solve it.

Jake Gordon
Jake Gordon
Golf's Data Revolution

Golf's Data Revolution

Golf courses and private clubs generate mountains of valuable data, but operators don’t have the tools to use it efficiently.

Ross Liggett
Ross Liggett
Does YouTube and Celebrity Golf Actually Fill Tee Sheets? Yes, and Here Is the Proof

Does YouTube and Celebrity Golf Actually Fill Tee Sheets? Yes, and Here Is the Proof

Celebrities keep catching the golf bug and Youtube Golfers are getting millions of social media eyeballs + views. The question for operators: does that attention actually turn into rounds and revenue?

Jake Gordon
Jake Gordon
Why the Future of Booking Golf Will Be Like Booking a Flight

Why the Future of Booking Golf Will Be Like Booking a Flight

Just like booking a flight, the standard for booking a tee time will have: Prepay. No phone calls. Cancellation rules that actually get enforced. An AI assisted booking experience clean enough to use without thinking. And a loyalty program that drives LTV. Golf is finally taking the leap air travel took decades ago, and the good news is that with the right technology + policies the runway is already clear.

Jake Gordon
Jake Gordon
How Golf Courses Can Generate More Loyalty in 2026

How Golf Courses Can Generate More Loyalty in 2026

The courses that win on loyalty in 2026 won't be the ones with the cheapest twilight rates. Here are five shifts that will actually boost your golfer loyalty.

Jake Gordon
Jake Gordon
How the Best Golf Resorts Create "WOW" Moments for Guests

How the Best Golf Resorts Create "WOW" Moments for Guests

For the best resorts in the world to stay competitive in an environment with over 1,000 options for golfers, they go far beyond just high-quality golf.

Jake Gordon
Jake Gordon
Golf's Customer Data Gap: You Know Player 1. What About Players 2, 3, and 4?

Golf's Customer Data Gap: You Know Player 1. What About Players 2, 3, and 4?

Golf's Massive Customer Data Blind Spot Is Hamstringing Growth & Marketing Efforts

Jake Gordon
Jake Gordon
What's actually moving golf course revenue heading into 2026 peak season 📈🏌️

What's actually moving golf course revenue heading into 2026 peak season 📈🏌️

As courses begin to fill up heading into the 2026 peak season, tune in to hear what playbook the best operators are running to keep the momentum

Jake Gordon
Jake Gordon
3 Lessons Learned From 55,000+ AI Golfer Conversations 🏌️🤖

3 Lessons Learned From 55,000+ AI Golfer Conversations 🏌️🤖

Thousands of real golfer AI conversations surface patterns every operator needs to see to reduce calls, enhance experience, and drive more revenue.

Jake Gordon
Jake Gordon
Exploring Pre-Pay and Advanced Booking Fees in Public Golf: Good or Bad Idea for 2026 Season?

Exploring Pre-Pay and Advanced Booking Fees in Public Golf: Good or Bad Idea for 2026 Season?

Should golf courses follow the practices of movie tickets, airline flights, hotel rooms, and restaurant reservations with an advanced booking fee to protect perishable inventory?

Jake Gordon
Jake Gordon
No Phone Calls, No Problem: Should Public Golf Courses Go Online Tee Time Booking Only?

No Phone Calls, No Problem: Should Public Golf Courses Go Online Tee Time Booking Only?

How Pacific Springs Golf Course went online booking only and cut phone calls by 100%, while revenue and customer service increased.

Jake Gordon
Jake Gordon
How Operators Can Win No-Show Chargebacks: Exact Steps (With a Real Success Story)

How Operators Can Win No-Show Chargebacks: Exact Steps (With a Real Success Story)

No shows are costing course operators over $1 Billion in revenue per year - chargebacks make enforcing them challenging. Here is how operators can fight back and win.

Jake Gordon
Jake Gordon
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